WinWin LoveLove SmartSmart

10 Marketing Gimmicks That Make You Buy More

Listen on: Apple - Stitcher - Spotify - Google Play - IHeart Radio - Castbox - Roku - TuneIn - RSS
Say: "Hey, Siri / Alexa. Play The SavingsAngel Show Podcast."

How to tell if something is really a bargain or not and avoid falling into these marketing traps.After a recent column, I received an email from Peter, a reader in Saginaw, Mich. He noticed a Walmart flyer advertising a 24 oz box of Kellogg's Frosted Mini-Wheats for $3.68. Being the smart shopper he is, Peter knew this wasn't much of a deal since Meijer had recently been selling the same 24 oz boxes for $2.50 each.

As Peter noted in his email, Walmart is likely counting on people assuming everything listed in the flyer is a bargain even when it's not. It's one of the tricky ways stores try to get shoppers to part with their money.

Here are 10 of the top marketing gimmicks stores use. Check back next week when I'll share some tips on how to avoid falling into these spending traps.


1. Advertising everyday prices

Just because it is in the sales flyer doesn't mean it is a deal. Look for terms such as “˜Great Low Price' which may indicate the store is simply advertising the regular price instead of offering a sale.


2. Endcap and center displays

It may seem like the best deals would be placed in the center aisles and end caps. However, that's not always the case. Endcaps, in particular, are often used to display items that lend themselves well to impulse purchases (think: sweet and salty snacks) rather than the best deals.


3. Calculating sale percentages off the MSRP

This seems to be a favorite of furniture stores. They say you are saving 60 percent off, but that percentage is based upon the manufacturer's suggested retail price ““ a price that is often inflated and that almost no one actually sells at. The store's normal price may be 50 percent off the MSRP so the sale price is actually only 10 percent off.


4. Never to be repeated sales

Another popular tactic used by furniture, housewares and department stores is the “˜one time only sale.' These sales promise the best prices of the season and say they will never be repeated. Let me tell you, I've been tracking sales for a long time, and it is very rare to find a sale so good that it will never be repeated. Don't buy into the hype.


5. Group pricing

2 for $3, 4 for $5, 10 for $10″¦stores love to price things in groups. However, unless the ad stipulates you must buy a certain quantity to get the sale price, you don't have to buy that many. Rather than two cream cheeses for $3, you can get one for $1.50.


6. Adding clutter to make you buy more

Cluttered aisles tend to increase sales, and baskets jumbled with items attract shoppers looking for a deal. Some department stores may leave some racks messy because they give the impression of a hot item and encourage other shoppers to stop and take a peak.


7. Placing popular items in the back of the store

Clearance racks in the mall are at the back of the store for the same reason milk is stocked along the grocer's rear wall. Retailers want you to walk past all their other displays in the hopes something will grab your attention.


8. Making the sales experience hands-on

Once an item is in your hands, you feel some degree of ownership. You might also feel guilty about walking away after the associate has bothered to pull down a display item for you to look at. Both are reasons why store associates may hand an item over rather than simply point you in the right direction.


9. Dropping the dollar sign

10 marketing sales tricks that can make you buy more. Don't buy into the hype of these persuasive techniquesIn my experience, this gimmick seems most common at the mall clothing stores. Rather than a pre-printed price tag with $50 on it, the stores have a handwritten tag that say 50–. Something about dropping the dollar sign and handwriting the price makes us think it must be a great deal.


10. Putting the bakery and flowers up front

Finally, grocery stores want you to be in the proper frame of mind to maximize your spending. Delicious bakery smells and bright flower displays are said to put shoppers in a buying mood which is why those departments are likely to greet you when you walk in the door.

Written by Josh Elledge - CEO, UpMyInfluence

Josh Elledge is U.S. Navy veteran and launched UpMyInfluence to help entrepreneurs like himself attract the perfect audiences and grow their authority and influence. While growing their better-than-PR agency, UpMyInfluence discovered that building 7-figure B2B Sales Systems (with zero paid advertising) for agencies, consultants, coaches, and other high-ticket B2B service providers is actually what they do better than anyone else on the planet.

UpMyInfluence was the natural outgrowth of his first startup, which has grossed more than $6 million in sales with zero paid ads. He did it all through building authority and serving audiences in the media.

Josh is a weekly TV consumer expert in Orlando, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2500 times.

Josh loves living in Orlando, FL with his wife and three children.


Extreme couponing deals at Aldi, CVS, Dollar General, Family Dollar, Kmart, RiteAid, Target, Walgreens, Walmart

5 Great Deals Across the Country (updated Monday, May 13) – Check back every week for more great deals!

Freebies and other awesome deals online updated 5/16